About

I am a creative and passionate brand builder. I have extensive experience with consumer insights, product creation, brand management and merchandising & storytelling. I lead the complete product creation process from ideation to market launch. Responsible for creating and communicating a clear vision and partnering with design, materials, development, legal, merchandising, marketing, sales and retailers. I apply my expert understanding of the consumer, trends and global markets in order to create brand relevant products and strong story-telling in the global marketplace. I am an excellent networker internally and externally and have built solid personal and professional relationships with marketplace leaders and visionaries.