Sperry Top-Sider Cloud

Global Product Director, Cloud Collection & Energy 2016-2020 The Cloud Collection (named for the brands original logo) launched when I was tasked with creating a new tier for the 85-year old brand to drive energy, brand heat, and product desirability. I used a two-prong approach with this collection that integrated our collaboration strategy. The result was a Collection which married the brand's heritage and authenticity with the progressive designs and fashion forward colors and styling of the brands product icons. I was given freedom to hire a hand picked designer and sales agency, as well as signing our first Creative Director Brendon Babenzien (founder/creative director Noah NYC). The Cloud Collection was geared toward an early adopter consumer and designed for placement in the world's most respected retailers: End Clothing, Liberty London, Mr Porter, Rowing Blazers, Saks, United Arrows, Beams Japan, and many more influential retailers.